Dec 6, 2008
A business card is the calling card for your business, so it is important to make your business card is a people to celebrate and not throwing. Want to ensure your business card is not in the discard pile? Here are seven do's and don'ts that will get your business card in his right hand and observed.
Do not cheap out
Yes, you can get business cards for free. VistaPrint.com will give you 250 business cards for free. However, you have the word "free" on the back of the card that tells the whole world can not afford proper business cards. It does not cost much extra in VistaPrint to get the word "free" to draw the back of the card. Do it. And if you are printing their own business cards make sure the card stock is heavyweight card stock. There is also nothing that says cheap flimsy as card stock.
Keep it Simple
Do not use too many different sources or include too much information on the card. Be sure to include all the vital information on the card, such as name, phone number and address, and perhaps a slogan for its main business, but far from the inclusion of everything under the sun in your company can do. Make sure it is quickly clear look at what the card is its main business.
Use a font large enough to read
Use fonts that are large enough for people of all ages to read. If you are 28 and you can read well, let someone over 40 who read it. If you have difficulty reading the type, which is larger. You do not want to lose any business because of a card that someone has to use reading glasses to read.
Greater use of sources of information more important
If the desired action is for them to give you a call, dial the phone number with a font bigger. If this is the direction, highlight the address. Do not make them have to look for the most important information on the card.
Include your address of the website and E-mail
If you do not have a website, it is time for one. People are now used to control businesses on the Internet. A five-page web does not cost much but can be the difference between winning a new customer or not.
Never use cards with outdated information
Have you ever received a business card with a phone number crossed out in black marker with another phone number written in ink next to it? Everything he says is "I'm too cheap to buy new cards." And that means a business that is not getting much business.
Writing an offer on the back of the card
When your business card to someone, make sure there is an offer on the back of the card, and deliver the card to the person with the back of what the person see his offer. This can be 10% discount on their services, a free consultation, or whatever offer you think is appropriate. Give someone a reason to call you.
Business cards may be one of the most important marketing tools you have. Give it the attention it deserves and can be richly rewarded.
Do not cheap out
Yes, you can get business cards for free. VistaPrint.com will give you 250 business cards for free. However, you have the word "free" on the back of the card that tells the whole world can not afford proper business cards. It does not cost much extra in VistaPrint to get the word "free" to draw the back of the card. Do it. And if you are printing their own business cards make sure the card stock is heavyweight card stock. There is also nothing that says cheap flimsy as card stock.
Keep it Simple
Do not use too many different sources or include too much information on the card. Be sure to include all the vital information on the card, such as name, phone number and address, and perhaps a slogan for its main business, but far from the inclusion of everything under the sun in your company can do. Make sure it is quickly clear look at what the card is its main business.
Use a font large enough to read
Use fonts that are large enough for people of all ages to read. If you are 28 and you can read well, let someone over 40 who read it. If you have difficulty reading the type, which is larger. You do not want to lose any business because of a card that someone has to use reading glasses to read.
Greater use of sources of information more important
If the desired action is for them to give you a call, dial the phone number with a font bigger. If this is the direction, highlight the address. Do not make them have to look for the most important information on the card.
Include your address of the website and E-mail
If you do not have a website, it is time for one. People are now used to control businesses on the Internet. A five-page web does not cost much but can be the difference between winning a new customer or not.
Never use cards with outdated information
Have you ever received a business card with a phone number crossed out in black marker with another phone number written in ink next to it? Everything he says is "I'm too cheap to buy new cards." And that means a business that is not getting much business.
Writing an offer on the back of the card
When your business card to someone, make sure there is an offer on the back of the card, and deliver the card to the person with the back of what the person see his offer. This can be 10% discount on their services, a free consultation, or whatever offer you think is appropriate. Give someone a reason to call you.
Business cards may be one of the most important marketing tools you have. Give it the attention it deserves and can be richly rewarded.
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