Jan 4, 2009
Didier Grossemy said that the Internet will become the growth engine of the economy
Didier Grossemy and X2 e-World team are transforming the world with a simple and efficient grossemy didier blogprinciples. Didier Grossemy presents ten ways to thrive in a slowing economy.
We will have the right attitude "Nothing can stop the man with the right mental attitude to achieve your goal: Nothing on earth can help the man with the wrong mental attitude." By Thomas Jefferson
According to a report of The ClickZ Network, November 7, 2008, the interactive media company predicts spending will rise 7.2 percent next year away from the media as spending fell 1.4 percent.
1. Start from the beginning, make sure you mark your conversations to your customers
Maybe it's time to make a change. Re-launch of your company, show the world that he is not worried and business is booming. Positivity must be given to drive positive action is the law of attraction in the best case.
Refreshing its brand will give you a good excuse to talk to all your customers, but also allow you to reflect on the communication and its central message.
Two of the critical thinking: Is our brand tailored to our target market? Our message is exciting for our customers and future? In a simple term for a small cost you can dramatically decrease the use them to revitalize its brand and work harder.
2. Reduce your costs and improve performance
You have the option of sending 10,000 postcards and letters that do not even know if the recipients have read for $ 1.50 each ($ 15,000 for the administration, creation, printing, postage) 10000 or send e-mail messages $ 100 and get instant analysis and results. Yes, that's when you start to re-evaluate. So do not stop marketing! Just spend your money wisely, through digital communications. Do not get caught in the negative media, stay focused and be smart in this respect ...
3. Make your site a real tool
Create interactivity with their customers, Web 2.0 is all about participation.
Use a "silo" of marketing and creating new pages specific to each of their products or offers to readers in their landing pages (the page) are not confused by the wide variety of other products or services in your site. Keeping your users to focus on your page will dramatically increase your conversion rate.
It is the perfect time to implement the right tools, such as a training center on-line or online for the academy to its customers and its staff.
Differentiating with attractive products and services linked to a registration form. (Do not forget the incentive).
Make sure your site is updated and exciting content that's relevant to your audience, use their content management system to optimize your meta tags and keyword density within your web pages so that organic search can find a specific product or services.
4. More communication and presence
Strategies in line are the perfect vehicle for communicating with customers and generating additional purchases. Combining communications via email, the optimization of social networks, blogs, emails and websites to maintain business growth. Keep talking to as many customers as they can with their blogs, social networking sites and e-mails while your website is the tool for the intelligent management leads through incentives and data capture pages.
It is not rocket science, but needs to be done. The companies that adapt to changing times and offer products and services more responsive to changing habits and needs of its customers not only survive but flourish many!
5. Target - Target - Target
Database Management Online gives you the ability to guide higher. Why send a letter to someone who knows nothing about your product or service? Using an online communication strategy will accelerate the trend toward the use of behavioral targeting. With rates of change around 1.5%, which is an ideal way to get to the other 98.5% who have had the time to visit your site but have not yet converted. Therefore, to maintain communication. We often use the metaphor of a television station, once the air you must remain in the air.
6. Measurement of track and survive
Online marketing of all types, while providing a higher measure that allows you to track behavior in comparison with traditional media advertising. Do you know that you have read your ad in the newspaper or a magazine? No chance. This is, of course, due to the impressive technology, every mouse click is tracked, usually anonymously. Using these data to understand how much each lead and that the costs of sale. Everything on the Web is measurable, not like the feeling ...
7. Build your distribution network
Talk to other companies, but that the right to recall the old tool called the phone ... is still working to build the relationship. Call the company and begin to cross promote their services, develop a referral program and a joint event as "La Dolce Vita" with guidance from a business partner to the same customers and share the costs and benefits!
8. Convert sales and manage efficiently
During the difficult times they can not afford to lose potential customers and make sure you are using a customer relationship management (CRM) tool, so always stay on top of it. Focus on increasing their conversion not only the number of new leads or inquiries. Work your customer base is 75% easier to convert a client to a new release to sell a new one. Make an unconverted leads research to find out why not buy from you? Create an online learning center for its staff and customers. Providing education is a great way to build brand promotion.
9. Listen to your customers and market
Send a simple questionnaire to all its customers with a great incentive (never forget the incentive). Read all media, books and articles relevant to your business thinking about your business and how to adapt. If you keep learning through customer feedback and constantly thinking about how you can improve its offer that will only continue to grow your business.
10. Forget the global economy and all media
Journalist offers a rare good news, because that exploit human nature is in constant desire for sensationalism. Remember the James Bond film "Tomorrow Never Dies", where Elliot Carver said "there is no news like bad news," although it was a movie, but ... Think about it, it is easier for the media to sell newspapers or advertising if the owner says: "The world economy has crashed" saying that "The world economy is Great."
The media always use negativity to build their own fortune. Stay focused on your business and keep doing what you do best better or improve what we're doing.
It is a good time to reflect and re-invent you to be more efficient and drive your business as hard as possible.
Didier Grossemy and X2 e-World team are transforming the world with a simple and efficient grossemy didier blogprinciples. Didier Grossemy presents ten ways to thrive in a slowing economy.
We will have the right attitude "Nothing can stop the man with the right mental attitude to achieve your goal: Nothing on earth can help the man with the wrong mental attitude." By Thomas Jefferson
According to a report of The ClickZ Network, November 7, 2008, the interactive media company predicts spending will rise 7.2 percent next year away from the media as spending fell 1.4 percent.
1. Start from the beginning, make sure you mark your conversations to your customers
Maybe it's time to make a change. Re-launch of your company, show the world that he is not worried and business is booming. Positivity must be given to drive positive action is the law of attraction in the best case.
Refreshing its brand will give you a good excuse to talk to all your customers, but also allow you to reflect on the communication and its central message.
Two of the critical thinking: Is our brand tailored to our target market? Our message is exciting for our customers and future? In a simple term for a small cost you can dramatically decrease the use them to revitalize its brand and work harder.
2. Reduce your costs and improve performance
You have the option of sending 10,000 postcards and letters that do not even know if the recipients have read for $ 1.50 each ($ 15,000 for the administration, creation, printing, postage) 10000 or send e-mail messages $ 100 and get instant analysis and results. Yes, that's when you start to re-evaluate. So do not stop marketing! Just spend your money wisely, through digital communications. Do not get caught in the negative media, stay focused and be smart in this respect ...
3. Make your site a real tool
Create interactivity with their customers, Web 2.0 is all about participation.
Use a "silo" of marketing and creating new pages specific to each of their products or offers to readers in their landing pages (the page) are not confused by the wide variety of other products or services in your site. Keeping your users to focus on your page will dramatically increase your conversion rate.
It is the perfect time to implement the right tools, such as a training center on-line or online for the academy to its customers and its staff.
Differentiating with attractive products and services linked to a registration form. (Do not forget the incentive).
Make sure your site is updated and exciting content that's relevant to your audience, use their content management system to optimize your meta tags and keyword density within your web pages so that organic search can find a specific product or services.
4. More communication and presence
Strategies in line are the perfect vehicle for communicating with customers and generating additional purchases. Combining communications via email, the optimization of social networks, blogs, emails and websites to maintain business growth. Keep talking to as many customers as they can with their blogs, social networking sites and e-mails while your website is the tool for the intelligent management leads through incentives and data capture pages.
It is not rocket science, but needs to be done. The companies that adapt to changing times and offer products and services more responsive to changing habits and needs of its customers not only survive but flourish many!
5. Target - Target - Target
Database Management Online gives you the ability to guide higher. Why send a letter to someone who knows nothing about your product or service? Using an online communication strategy will accelerate the trend toward the use of behavioral targeting. With rates of change around 1.5%, which is an ideal way to get to the other 98.5% who have had the time to visit your site but have not yet converted. Therefore, to maintain communication. We often use the metaphor of a television station, once the air you must remain in the air.
6. Measurement of track and survive
Online marketing of all types, while providing a higher measure that allows you to track behavior in comparison with traditional media advertising. Do you know that you have read your ad in the newspaper or a magazine? No chance. This is, of course, due to the impressive technology, every mouse click is tracked, usually anonymously. Using these data to understand how much each lead and that the costs of sale. Everything on the Web is measurable, not like the feeling ...
7. Build your distribution network
Talk to other companies, but that the right to recall the old tool called the phone ... is still working to build the relationship. Call the company and begin to cross promote their services, develop a referral program and a joint event as "La Dolce Vita" with guidance from a business partner to the same customers and share the costs and benefits!
8. Convert sales and manage efficiently
During the difficult times they can not afford to lose potential customers and make sure you are using a customer relationship management (CRM) tool, so always stay on top of it. Focus on increasing their conversion not only the number of new leads or inquiries. Work your customer base is 75% easier to convert a client to a new release to sell a new one. Make an unconverted leads research to find out why not buy from you? Create an online learning center for its staff and customers. Providing education is a great way to build brand promotion.
9. Listen to your customers and market
Send a simple questionnaire to all its customers with a great incentive (never forget the incentive). Read all media, books and articles relevant to your business thinking about your business and how to adapt. If you keep learning through customer feedback and constantly thinking about how you can improve its offer that will only continue to grow your business.
10. Forget the global economy and all media
Journalist offers a rare good news, because that exploit human nature is in constant desire for sensationalism. Remember the James Bond film "Tomorrow Never Dies", where Elliot Carver said "there is no news like bad news," although it was a movie, but ... Think about it, it is easier for the media to sell newspapers or advertising if the owner says: "The world economy has crashed" saying that "The world economy is Great."
The media always use negativity to build their own fortune. Stay focused on your business and keep doing what you do best better or improve what we're doing.
It is a good time to reflect and re-invent you to be more efficient and drive your business as hard as possible.
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