Dec 8, 2008

Do you really dream of having a weekend off?

You get some time on your calendar when you are SMART. No, this is not about intelligence. You do not create stress and emergency situations that steal their evenings and weekends when your plan and schedule of activities in a predictable and repeatable manner. You get more revenue from businesses when they focus on major activities to meet their results. This is SMART.

What is SMART? Use the following model to describe the planning of SMART.

S = specific. Are your specific plans? We all know we need a marketing plan, but it is written down. Better yet, do you have specific areas of focus? For consultants, marketing can mean speaking in his industry event. For people with physical store fronts, it can mean that advertising in certain newspapers and brochures for customers of its goal.

M = measurable. Measurable are your plans? Measurable means that their numbers are quantifiable. For the network marketing, this means that you set a goal to contact 300 people per month and make 10 presentations. This is a bold goal. SMART objectives are clear, specific and extend their capabilities to achieve them.

A = attainable. Do your plans are achievable? Achievable means that you have the time, talent and resources to actually achieve its goals. Think about what you need to do to increase sales. Do I need to be considered the industry expert to ensure that individuals, but about you? What do you need to do to get the status of experts? If you are a consultant, you can get speaking commitments to create a buzz about his talent and success? If you are a service provider, it is necessary to make the industry more specific training? If you sell products on the Internet, does the web presence is needed to attract visitors to your site? If these questions raise doubts in their minds, their goals may be correct, but you may need more clarity on how to achieve them. Make a list of how to achieve their goals. Make your goals clear. Then develop a plan on how to reach your goal. This organized approach coordinates both your mind and heart into planning how to do it.

R = realistic. Do your plans are realistic before launching a new product or service? Remember when we had leaders? They bullied us in signing for projects that could not be done to motivate us and make it appear as if they were brilliant leaders. The heads unrealistic bothers us and motivated us to be our own bosses. But then sometimes repeat this mistake because we know that the marketing and sales activities must occur to increase our business. Therefore, make goals, as 10 more calls a day to new customers and not because we do not have time on our schedule for these calls. Stop. Do not let the dreams that motivate mental signature for the good goals that can not be done. Reprioritize end its program to understand how to make time for marketing. You may think you do not have time to plan but does not want its objectives not to steal your energy. Plan your priorities. This may be 10 phone calls a day. Write down your calendar and see what we can not fit in and be clear to its employees and customers about when you can do. You might scare because it is brave to be honest with your employees and customers.

T = Time-Bound. Do your plans are fixed before launching a project? With deadlines means that their plans have specific dates you want to achieve their goals. All are business people selling people. So you have goals in revenue. SMART indicates a goal that will increase its revenues by 25% per year for years.

SMART is when you measure and time-bound objectives. You are SMART when you plan how to make their plans achievable and realistic. Then you are clear about their future and this will increase their confidence that to get there. Customers buy their confidence, and then buy their products or services.

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